In these challenging times of burgeoning opportunity, what is a proven way to keep the customers and clients you have? Perhaps even increase your client base? Add value to your delivery process. "But wait... won't that increase my costs?" Not necessarily. It depends upon what your cost model is.
Let's look at a familiar example of a labor-intensive model: Subway sandwiches.
They have a promotion going right now for five-dollar footlongs. On the surface, you might think that this cuts into their profit margin, right? Well, it doesn't. It takes about as long to prepare a footlong sandwich as it does to make a smaller one. The material, i.e.: the food, costs less relative to the total cost of the end product. So, Subway is better off to increase their revenue per transaction, than worrying about the slight increase in material costs. The labor cost is very close to being the same.
What can you add, that would delight a client, at very little cost? Consider your cost per employee hour, any travel or transport time, cost of fuel, etc. that you spend delivering your product or service. Determine what little extras you can throw in that will absolutely endear your company to your client. Then, make sure that they know you're doing it. It doesn't help you at all, if they don't see the added value; don't be shy about pointing it out to them.
This is a great way to keep the clients you have and gain more - they will all love you for it. It's a win-win scenario.
Can we help you to find what your little extras could or should be?
E-mail us to get started.
Posts
